Our Design Philosophy
Articulation, not automation
Every feature we build is designed to help you find the right words. The AI suggests, questions, and refines—but it never quietly takes over.
The goal is to get the idea out of your head, not to invent it for you.
Friction where it matters
We don't remove all the difficulty. We keep the "good friction"—the part where you wrestle with an argument or choose the perfect phrase. That's where your voice lives.
We only automate the mechanical work that gets in the way.
You are the author
The final work must be a manifestation of you. It carries your intent, your nuance, and your judgment.
The AI is just the tool that helps you get it onto the page clearly.
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